Sometime in 2011 more Australians will be able to access the Internet with their phone than with a computer*

One of core the reasons the iPhone is a game changer is that it makes the web usable in a handheld form. iPhone users in Australia already consume six times more data than the average mobile user.

That doesn’t mean a standard web page is necessarily the best way to access that information. Pages that are optimized for the iPhone generally offer a much better experiences. News Ltd and nineMSN
for example have produced great optimized iPhone web experiences from their generic web data.

Best of all though are native iPhone Apps that are able to offer an even more compelling mix of performance, features and dynamic information drawn from the Internet. There are now enough of these applications to suggest that companies serious about being a major player in mobile moving forward should be seriously evaluating and developing their strategies on the correct mix of generic web pages, optimized smartphone pages and native apps before the market gets away from them.



*Telsyte Research quoted in AustralianIT on 21 Oct 2008 Page 33 with Additional Assumptions:
1) That by 2012, 90% of SmartPhones will offer a browsing experience at least equivalent to today's iPhones
2) That an owner will replace a smartphone every two years
3) Between March and August 2009 we will see multiple models of iPhones or Android phones in the local Australian market that will increase choice for the second half of 2009.