In our early posts on the size of the Australian iPhone potential we quoted forecasts from Telsyte.
Sometime in 2011 more Australians will be able to access the Internet with their phone than with a computer
Its not just the iPhone
I have to say sometimes they raised eyebrows but it tuns out they were probably in the ballpark.
ZDnet are today quoting IDC analysis that says 125,000 iphone shipped in Australia in the first 2 and a half months.
If you are thinking about developing iPhone Apps it makes sense to try and do it for a global market. However even products with a purely Australian bent do have a viable market. Maybe forecasts of a next generation smartphone installed base of 2-2.5 million by the end of the year are a little high given events in the real world but the general direction is solid and growing daily.
As we said last year we expect Android based phones and new iPhones will drive demand in the second half of this year. Having apps ready for the spotlight during those launches gives you more opportunity for success. Having locally focused products is another way of getting noticed among 15,000 other apps. If you have an idea that only works in Australia, milk it for what it is worth and don't worry about the market you don't have. Just keep your forecasts realistic.
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